Tourism in Pierce County

Tourism Strategic Plan


Tourism is an important industry in Pierce County. Visitors come from all over the country and even all over the world to visit our mountain, golf our courses, kayak and fish our shores, visit our museums and fairs, and sample our rhubarb pie, Almond Roca, craft beers and distilled spirits.


The Economic Development Department administers the funds generated by the tourism industry in the form of taxes and fees paid on overnight stays. Two advisory boards recommend how these funds should be invested—the Lodging Tax Advisory Committee and the Tourism Promotion Area Commission. The boards want to be strategic about investing these funds and have undertaken a multi-step process to develop a strategic plan.

The consulting firm of Jones, Lang, LaSalle (JLL) has been commissioned to work with stakeholders to develop the plan; it is intended to guide funding decisions for the next several years. JLL visited the area in April and held several workshops to gather input and ideas about the opportunities and challenges for tourism marketing across the country. The information gathering process is ongoing; we expect the project will be completed by the end of 2017.

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Tourism Market Studies


From October 2015 through October 2016, Pierce County conducted two studies of visitors to our area. One was an "intercept survey" where people where asked in person to complete a questionnaire about their visit. The other was an analysis of Twitter users and comments related to Pierce county places and attractions. Download the final reports for the Intercept Survey and Twitter Analysis.